Persuasion Tactic #1

Work by social psychologists provides proof that we make decisions based on immediate comparisons and perceptual contrasts. That means its very important to frame your best selling product with higher and lower priced offers.

For example, if you sell 32, 42 and 52 inch TVs, the 42 inch will always be the best seller. Never worry if your highest price item experiences a slump. At least 5% of your buyers may still choose it. Removing your highest priced model can have a negative effect on your sales. Or in other words, with no 52 inch, the 42 is top end, so the 32 will become the best seller.

The good news is, it works the other way too. If you want to sell more of your highest priced product, add another "higher end" item above it.

Cool huh? By adding a more expensive 60 inch TV, sales of the 52 will automatically increase. Takeaway Hint: You can apply this psychology to ebooks and digital products as well.

to see more of his brilliance visit:

http://www.dynamicmedia.com

Things to capture:

• Tasks and to-dos
• Notes and research
• Web pages
• Whiteboards
• Business cards
• Scribbles
• Snapshots
• Wine labels

Cut property taxes

Want to immediately stimulate the economy and help desperate, out-of-work contractors, mortgage brokers, bankers, architects, real-estate brokers and countless others?

The government should pass an emergency tax cut on all residential real estate, effective immediately.

Cut the millage rate by half and watch how many people start buying homes. Even at prices down by more than 30 percent, a large percentage of mortgages' monthly payment is property taxes.

It's just that simple.

AVI CIMENT, Miami Beach

*** ENSURE MS08-078 IS APPLIED TO ALL WORKSTATIONS AND SERVERS ASAP ***

http://www.microsoft.com/technet/security/bulletin/ms08-078.mspx

 The Start menu in Windows XP is a pretty good program launcher, but it easily gets cluttered, making it difficult to navigate. On more than one occasion I've found myself going from menu to menu looking for a specific program without success. Vista's Start menu is an improvement but still isn't very easy to pilot.

In 2006, StartEase was released as an application launcher that solves Windows navigation problem by putting just your programs into an A-to-Z button list. In addition, you can easily search for programs. As soon as you start typing in the search box you'll see a list of matching programs that gets progressively smaller the more you type, narrowing the results.

This update, StartEase 2, offers many enhancements to the original program. These enhancements include:

This is on top of all the great features found in the original StartEase:

1. The Home Page Syndrome: You put most of your design resources on the home page and treat product pages as mere information pages—not marketing opportunities. In the session Designing Landing Pages that Sell, you’ll learn that the sale is really made on the product page.




2. A Design Pet That Bites: You fall in love with one design function, using all the cool graphics you can, at the expense of meeting other key objectives, such as simplifying site navigation. In the session called One Site, Many Masters: Accommodating Conflicting Design Objectives, you’ll learn how to please your pet while not overlooking basic rules.




3. Beware the Overbearing Geek: You let your IT professional run wild and dictate design parameters that ignore marketing or merchandising needs. In Programmers Are from Mars, Customers Are from Venus, you’ll learn how to let the customer rule the design roost.




4. Conventional Wisdom Can Be Stupid: You adopt generally accepted design standards but fail to adapt them to how your own customers use your web site. In the session How Your Market Defines Your Design, you’ll learn how to gauge what design elements your customers are looking for.




5. Do It Now—Ask Questions Later: You make a relatively minor change to your design without rigorously testing it. The next thing you know, your online sales are dropping. In the session called The Importance of Testing, you’ll learn how to thoroughly test the impact of design changes.




6. The Don’t Fix What Ain’t Broke Mentality: Your site is working so well you don’t think about redesigning it until it blows up on you. In the session called Is It Time Yet? You will learn how to spot telltale signs that your site is overdue for a do over.




7. Who Are You Anyway: You choose an outside designer to work on your site without checking his/her retail web qualifications or success record. In Choosing the Right Design Partner, you’ll learn how to spot a good retail web site designer before you move forward.




8. The Anything Goes Attitude: You assume that with broadband web access everywhere, you can load up your site with all kinds of images. In Every Byte Counts, you’ll learn otherwise.




9. It’s Just A Store: You think web sites are just like stores and need only products neatly arranged. You forget that non-product content is often what attracts people to a site. You will see what we mean at the session What Engages Shoppers Now—And What Will Engage Them Tomorrow.




10. What Are You—Anti-Social? If your site doesn’t use forums, blogs and reviews, it fails to connect to the community it serves. Retailers in particular miss this, but the session Leveraging Social Technologies Strategically in Your Site Design will set them straight.

Register today at the Internet Retailer Web Design Conference, where you will benefit from the only conference dedicated to retail web site design improvement.